I was listening to the most recent Maccast this morning, and Adam was talking about how now that iTunes sells movies, Wal Mart and Target are getting pissed off. Walmart is the leading seller of DVDs in the USA, and they apparently think that iTunes is going to cut into their profits, and because of that, they are threatening to stop selling movies (or something like that). The point is, they are not happy. And now, Target is joing the whine list.
Personally, I do not think that the iTunes movies are a good deal. The quality is OK, but you are paying almost the same price for less quality, and no special features. So instead, what I do is take a DVD I buy, and rip it onto my iPod. Then, I have a digital version, and also the DVD for home viewing.
So here is the solution.
Apparently, Apple is in talks with Wal Mart to help kind of fix this. But, I have a better idea. I think that Wal Mart could up the price for a dvd, say, $5 more than normally. Then, when you buy the DVD, you get a voucher for a free iTunes download of that movie. See, you are getting the DVD with all the special features, etc, but you are also getting a version for the computer that has chapter marks, artwork, etc. Even better, the movie studios would be happy since this means we would not need to rip DVDs anymore.
Are there holes to this idea? Let me know, but I really do think that it would work, and it would benefit the consumer. We would get more movies in iTunes, and for almost the same price, we would be getting both versions.